The store in Claremont Hill, which will provide authentic American sugar cookies, as well as doughnuts and brownies, was originally Planet Doughnut and has been rebranded to Dipp’d.

Planet Doughnut founder Duncan McGregor and his wife Samantha will be officially opening Dipp’d on Wednesday, June 12.

“As far as we can tell sugar cookies haven’t been done in the UK, it’s something that many people haven’t experienced unless they’ve been to the States,” Duncan explained.

“It’s not like any other cookie, it’s more like a cupcake with a crunchy edge, like a hybrid between shortbread and a cupcake. It’s a very unusual combo that I’d never attempted until I went – and it works!”

To mark the opening on Wednesday, Duncan and Samantha will be awarding the first 10 clients a free gold card which entitles them to a free box of cookies, doughnuts or brownies once a month for a year.

The next 100 customers to visit in the morning will receive a complimentary chocolate chip cookie. Leading up to the grand opening the company will also be giving away free cookies on its Instagram and Facebook accounts.

The couple hope to produce new tastes every couple of weeks. Each cookie is hand-decorated to order in-store and many additional dipping sauces will be offered to compliment the selection. The team have ambitions to offer vegan and gluten-free cookie options over the following six months.

Samantha McGregor said: “We want Dipp’d to be somewhere you can sit and chill with friends and the cookies have purposely been made big for sharing and dipping.

“Planet Doughnut will still be supplying doughnuts and we are working closely with them to offer a tear-and-share doughnut option in the future, which we believe will be well received.”